Awareness Campaign Update

Board Members,

The awareness campaign kicked off at the beginning of September and we’re already seeing results! If you haven’t heard the radio spots on KQXT (Q 101.9) you can listen to them here:
:60 Radio Spot – Murdered
:60 Radio Spot – Illness
:60 Radio Spot – Accident

In addition to radio, we have school bus advertising running in Judson ISD and Comal ISD. Here is a peak at the design. Be sure to watch for them out on the roads!

We also have junior poster and poster billboards around town. The design can be viewed here:
Poster billboard

The locations of the billboards are as follows: (but will change throughout the campaign)

  • West Avenue /Arroya Vista
  • Hackberry/Southcross
  • Buena Vista/Richter
  • I-35/Binz Engleman
  • Cincinnati/Calaveros
  • Gevers/Harding
  • Martin Luther King/Robeson
  • Presa/Caldwell
  • US 90/Callaghan
  • Perrin Beitel/Center Gate

The last piece of the campaign is online banner ads. There are three sizes of banner ads, and they’re running on over 175 Health/Wellness and Family/Parenting sites. In addition to local media sites, including:
SACurrent.com
MySA.com
MySA.com (Southside Reporter)
FoxSanAntonio.com
KENS5.com
KSAT.com
WOAI.com

All pieces of the campaign (radio, school bus ads, billboards, and online banners) lead the audience to the Center by the phone number and/or the campaign specific URL, www.thespiritofhealing.org. Because of this, we can see exactly how much traffic we’re getting through the campaign. Here are two Google Analytic reports that show the traffic to the campaign URL (which is directed to the main Center website, www.cbcst.org).
Google Analytics – As of 9-24-12
Traffic Referral – As of 9-24-12

If you have any questions about this information, please feel free to contact me.

Thanks!
Traci Gomez

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